Anti-Spam Policy

Lasted Updated: October 1, 2018.

 

This Anti-Spam Policy (the “Policy”) sets out the rules applicable to your use of the Demographic Marketing Inc. (“Demographic Marketing”, “we”, “us” or “our”) hosted email platform and related services, including the Demographic Marketing API (the “Services”).
This Policy should be read in conjunction with the Terms of Use, into which it is incorporated by reference. If you violate this Policy, we may suspend or cancel your account.

 

We may modify this Policy from time to time. We will provide you with notice of any material changes to this Policy by publishing or communicating the changes through our Services or by other means so that you may review the changes before continuing to use our Services. Your continued use of the Services after we publish or communicate a notice about any changes to this Policy means that you agree to the changes.

Table of Contents
Spam Definition
Are you sending SPAM?
We know if you send spam
1. Spam Definition
Demographic Marketing is not for the delivery of Unsolicited Bulk Email, or Unsolicited Commercial Email, otherwise known as SPAM, and we refer to the definition of SPAM provided by the Spamhaus website.
All mail that is sent from Demographic Marketing must be CAN-SPAM compliant, CASL compliant and GDPR compliant where those regulations pertain to you. You agree to be aware of and adhere to the policies, laws, and requirements of any country to which you send mail via Demographic Marketing.

 

To help identify senders, Demographic Marketing requires that each account has a completed account profile. Demographic Marketing also requires every email to have a working unsubscribe link.

2. Are you sending SPAM?
Take our short quiz

Are you mailing to anyone who has not explicitly agreed to receive mail from you?
Are you sending to a purchased list of addresses?
Are you using false information in your profile, such as using an incorrect originating address?
Are you using a domain name that you are not authorized to use?
Is your subject line misleading or deceptive?
Does your email not include a working unsubscribe option?
If you answered YES to ANY of these questions, it is likely you are either a spammer or will be labeled as one.

3. We know if you send spam
Here is how:

 

Every email that goes through our system is reviewed until your account has been approved by a member of our team.
We monitor what accounts are sending on what IPs every day and at all hours and we can pinpoint which accounts are causing problems easily.

 

Our systems are integrated with spam reporting services from major ISPs. If someone marks your mail as spam because you didn’t have permission to send them mail, we will know about it right away. We allow an acceptable number of complaints on your account (industry standards state that your complaint rate should not exceed 0.1% of your total recipients. For example, that is 10 complaints for every 10,000 recipients). If you exceed this amount, your account may be suspended and you will need to contact our support team for advice.

 

If you have questions or concerns, please contact our support team before you attempt to send mail.